摘 要
 

Britain"s love of composition products shows no signals of decision,as mintel predicts the market to grow by 36%and reach 25 billion by 2021(eur28.5 billion).如今,多达83%的英国女性扮装。在已往12个月内购置最多的产物是经典扮装包:睫毛膏(57%),唇膏(49%)和液体/奶油粉底(46%)。

彩妆继承提振英国美容市场

< P>按照MITTEL,脸部和嘴唇的颜色片段在2016的彩色扮装品种别中销量最大,部门由“不扮装扮装外观”和颜色C驱动。校正趋势。2016年,面部彩妆产物的销售额增长了10%,到达5.8亿英镑,而唇彩的销售额增长了11%,到达3.04亿英镑。

“The colour cosmetics category continues to show strong year-on-year growth,which requires more products,time and skill than the name M“好吧,发起,”Mintel美容与小我私家照顾护士副总监Roshida Khanom说。

actually,over a third(35%)of British Women surved by Mintel say they use make-up to subtely enhance their natural features.

when considering at why women turn to the make-up box,tileness is the leading motivator.多达41%的女性说她们扮装是为了淘汰疲劳,39%的女性用扮装来掩盖瑕疵,25%的女性用扮装来让本身看起来更年青。同时,明特尔的研究也强调了英国女性在“扮装”时的感情接洽。高出五分之三(64%)的扮装女性说扮装让她们感想自信,43%的女性说扮装让她们以为有吸引力,对比之下,只有16%的女性以为更专业,15%的女性以为扮装让她们更有魅力。

What"s more,it appears that being selfie ready is also an important factor for younger make-up users in special.险些四分之一(22%)的16-24岁女性扮装,以缔造一个相机停当的外观,从平均7%上升。

as far as the prestige beauty market is concerned,composition remains the main growth driver in the uk.按照NPD团体的数据,“店内和网上最令人印象深刻的增长来自扮装品,扮装品在店内增长了7%,到达6.68亿英镑。威望扮装品的在线销售额在2016年增长了45%,到达1.2亿英镑。